The history of the Museum für Gestaltung Zürich is closely linked to the poster medium. The museum has been collecting posters ever since its founding and today owns one of the most important archives of its kind. Represented in the collection are political, cultural, and commercial posters.

In 2025, the Museum für Gestaltung Zürich celebrates its 150th anniversary. Through the years, it has shown over 1,000 exhibitions at its various locations, advertising each one of them with a poster. These posters reflect the graphic trends of their day, and many of them have gone down in design history as icons. The museum continues to award poster commissions to both established and young, up-and-coming designers based on a specific theme. It has decided to dispense with a uniform corporate design, and the artists know just how to make the most of this creative freedom.

The exhibition displays 48 posters in a visual dialogue. Together they represent 150 years of visual communication for today’s Museum für Gestaltung Zürich.