Typotecture

Typography as architectural imagery


“Typotecture” takes a look at posters from various countries and periods, which share a special feature of typography: the tendency to break out of the two-dimensional space of lettering and establish hybrid links with architecture. Letters, words, or entire sentences form architectural figures, which can be read both as pictures and as words. The playful handling of typography has led to an exhilarating wealth of variations in the history of poster art. Starting with contemporary poster design, the widely divergent strands of development in the architectural treatment of lettering are traced back in time through the twentieth century.

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