Typographic innovation surrounds us to day - in books, magazines and brochures, on our screens and monitors and even on road signs. Indeed, for many companies the particular style of type, or font, is an integral part of their corporate identity. Computers have ignited this revolution: it is now a simple task to create and implement new fonts. But the new fonts have their own particular, and sometimes contradictory, demands. Simple, easy- to - read styles may offer the eye a smooth passage over the text; but these are now challenged by more playful, experimental designs that take the every day visual experience of reading to the edge of legibility, and beyond. Today, fonts may be used to reinforce or indeed to contrast with the message of the text they form, depending on the given context. 'Fresh Fonts' presents this active medium of expression through recent work by leading Swiss designers, including André Baldinger, Büro Dest ruct, Elektrosmog, Hans-Jürg Hunziker, Stephan Müller, Norm, Optimo, François Rappo, The Remingtons, and Cornel Windlin.
Publication (out of print)
Frische Schriften / Fresh Type, Museum für Gestaltung Zürich, 94 pages, d/e, 2004, ISBN 3-907065-99-9,