Talking about Swiss Style

Swiss Style

17.04.2015 - 26.07.2015

Talking about Swiss Style

Wim Crouwel, Graphic Designer, Professor and Museum Director

talks to curator Karin Gimmi

Wim Crouwel is one of the most influential modernist graphic designers in the Netherlands.  In the 1950s he personally made contact with exponents of Swiss graphic design. As part of his work as an independent designer and founding member of the internationally active firm Total Design, Crouwel developed a rational visual language inspired by Swiss Style. His imprint on the visual image of the Stedelijk Museum in Amsterdam lasted for over 20 years.


Norm / Dimitri Bruni, Manuel Krebs, Ludovic Varone, Graphic Designers
talk to curator Karin Gimmi

Norm is a three-man team of Zurich graphic designers founded 1999 by Dimitri Bruni and Manuel Krebs which expanded to include Ludovic Varone in 2005.  Norm are well-known for their successful typeface designs (Normetica, Simple, Replica), for book design and visual identities (Swatch, Louvre Lens, F). Their work is distinguished by a straightforward, pragmatic approach which is guided by the tradition of Swiss graphic design.


Experimental Jetset / Marieke Stolk, Erwin Brinkers, Danny van den Dungen, Graphic Designers
talk to curator Karin Gimmi

Experimental Jetset is a small, independent, Amsterdam-based graphic design studio, founded in 1997 by (and still consisting of) Marieke Stolk, Erwin Brinkers and Danny van den Dungen with a focus on printed matter and site-specific installations. Experimental Jetset are well-known for their preference for the Helvetica typeface and for work that stems from an intensive involvement with International Style. One of their most recent projects is the visual identity of the new Whitney Museum in New York which is to open in May this year.


Lars Müller, Graphic Designer and Publisher
talks to curator Karin Gimmi

Lars Müller is a qualified graphic designer, has been a publisher since 1983 and is currently international president of the Alliance Graphique Internationale AGI. For over 20 years Müller has been closely involved in themes concerning modern architecture, design and graphic art. As a publisher with a true pioneer spirit, he set about reprinting numerous publications that have been long out of print, one recent example being the journal neue Grafik.