Swiss artist François Berthoud is among the outstanding fashion illustrators of the present day. Born in 1961 and trained at the School of Applied Arts in Lausanne, Berthoud soon developed a distinctive style for the graphic transcription and illustration of contemporary clothing, shoes, handbags, perfumes, and accessories. His expressive, aesthetically appealing linocuts, drip pictures, and computer graphics have accompanied countless fashion campaigns – from Yves Saint Laurent to Bulgari or Sonia Rykiel. In these works the depicted object and Berthoud’s visual interpretation of it complement one another to generate atmospheric total works of art that substantially shape our perception of a featured product and contribute to its marketing success. This first comprehensive exhibition brings together 100 original sketches and work samples, while also including a cinematic portrait that illuminates François Berthoud’s working process. Particularly fascinating is the use of complementary analog and digital techniques to produce masterly results.
François Berthoud Studio, Museum für Gestaltung Zürich (Ed.), G/E, Hatje Cantz, CHF 47.00
More information about the events in the exhibition.