On 1 August the School School of Art and Design Zurich (HGKZ) and the SChool of Music and Theater Zurich (HMT) amalgamated to become one of the largest art universities in Europe: Zürcher Hochschule der Künste (ZHdK) / Zurch University of the Arts. This historic moment is one of the one hand the prompt to trace the history of the Kunstgewerbeschule / School of Applied Arts founded in 1878 and on the other to highlight the perspectives of the new art university. The development of the university has gone hand in hand with a constant move to the west: from the east wing of the Landesmuseum (from 1895) to Ausstellungsstrasse (from 1933) and in the near future to the Toni-Areal in Zurich's Westend. The exhibition concentrates on ideas, personalities and key study areas which always also reflect social trends. The innovative power of products, concepts and processes can be experienced just as much as present and future success stories. The exhibits range from a richly ornamented beer tankard from the 19th century to early industrial products and photographs to space installations, film works and interactive media. Among others, works can be seen by Augusto Giacometti, Willy Guhl, Otto Morach, Josef Müller-Brockmann and Elsi Giauque as well as Oliviero Toscani, Fredi M. Murer, Jul Keyser, Ralph Schraivogel, Cat Toung Nguyen, Electrosmog and Yves Netzhammer. Exhibition posters roud off the exhibition showing the interaction in terms of content and creative work between the school and museum from the beginning up until the present.
ZHdK. A Future for the Arts, Hans-Peter Schwarz (Ed.), Hardback in slipcase, 352 pages, approx. 730 colour and b/w illustrations, ISBN 978-3-85881-709-9