The Most Beautiful Swiss Books 2004

29.05.2005 - 19.06.2005
Tue-Sun 10am-5pm,
Wen 10am-8pm
Vestibül, Ausstellungsstr. 60

Every year a jury commissioned by the Swiss Federal Office of Culture presents an award for the finest Swiss books. The result is presented in the Museum für Gestaltung Zürich and the mu.dac in Lausanne. The SFOC has been running this competition since 1999 as an act of design promotion: this strongly confirms the status of books as objects of artistic expression and as graphic design projects, and spotlights the role of the designer. Thus the emphasis is deliberately shifted from the technical to the creative qualities of book production. This revaluation of Swiss creativity in the sphere of book design has aroused the interest of a large number of professional partners. Perhaps it will be possible to initiate exciting discussions about form and content, conceptual and production-technical requirements and about book politics, thus also appealing to the general public.