Japan fascinates with a unique poster culture. Its subtle poetry, mystical messages and glowing colors are just as captivating for the Western eye as the cheeky provocation and rejection of all the accepted rules of visual communication. The exhibition, intended as a cultural contribution to the 150th anniversary of the establishment of diplomatic relations between Japan and Switzerland, presents the history of the poster in Japan, where this medium is primarily known as an artistic statement and image advertising. Works by three old masters, Shigeo Fukuda, Kazumasa Nagai and Ikko Tanaka – from a generous donation to the museum – are to be seen alongside posters from 1950 to the present day. Here the special aesthetic of Japanese graphic designs reflects the dialogue between Eastern and Western visual culture.

Guided Tours, Exhibition Talks and Workshops

The educational program of the exhibition opens a dialogue about vintage by means of tours and discussions in the exhibition. It offers creative confrontations in Workshops for schools or for families and awakens an interest in design experiments.

Publication
Japan – Nippon «Poster Collection 26», Museum für Gestaltung Zürich (Hg.), Lars Müller Publishers, CHF 35

Competition
Win one of eight original Japanese posters. Take part!

eMuseum
You will find all posters of this exhibition online on eMuseum.ch.

Reproductions of many posters in the exhibition can be ordered for private use. For more information: alessia.contin@zhdk.ch

Exhibition Views

Trailer

In cooperation with


With the generous support of

Japanese embassy in Switzerland
SHISEIDO
(Geneva)
APG|SGA
Sato (Zurich)