Off to Paris! From the 1950s onward many Swiss graphic designers and typographers followed this call. Many of them achieved important key positions in the French capital: Peter Knapp and Jean Widmer with Galeries Lafayette or Adrian Frutiger in the type foundry Deberny & Peignot. With their modern training, something still lacking at that time in Paris, the Swiss filled a gap. They also involved themselves in teaching. Paris, in turn, offered them an international setting and exciting work. The exhibition shows creations by the most important designers in exchange with their Parisian colleagues and introduces design schools influenced by the Swiss. Visitors can see works from the areas of editorial design, photography, film, advertising graphics, scenography, corporate design, signage, typography and type design.
Thursday, 3 November, 7 pm
Welcoming: Christian Brändle, Director of Museum für Gestaltung
Introduction: Barbara Junod, curator of the exhibition and the graphics collection
The starting point for the exhibition is the donation of typographer Adrian Frutiger’s complete works to the museum. Explore the donation in our eMuseum.
Guided Tours, Exhibition Talks, Workshops and more
The educational program of the exhibition opens a dialogue by means of tours. It offers creative confrontations in workshops, in particular for schools and families.
Sammeln heisst forschen
Les Suisses de Paris – Graphic Design and Typography
Museum für Gestaltung (Hg.), German/French, CHF 23
Available in our museum's shop.
Text of the exhibition
PDF "Les Suisses de Paris - Graphic Design and Typography".