Panel Discussions


Panel Discussions (in German)
(included in the admission fee, no registration required)

Wednesday, 17 May, 6 pm
Switzerland Doesn’t Need Tourism Advertising
With Hermann Strittmatter, founder of the advertising agency GGK Zürich, and Bettina Richter

Wednesday, 14 June, 6 pm
From Village to Metropolis: the Brand St. Moritz
with Cordula Seger, cultural scientist, Dr. Hans Peter Danuser von Platen, former spa director of St. Moritz, today strategy consultant, author and columnist, and Christian Brändle

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