The 25th publication from the series "Poster Collection" provides an inside view of the working methods of the outstanding Swiss graphic designer Josef Müller-Brockmann.
Josef Müller-Brockmann’s graphics left a lasting mark on Swiss visual communication from the 1950s onward. His posters demonstrate how a sober, formally reduced language works best for conveying a universal, timeless message. Poster campaigns for longtime clients such as the Tonhalle concert hall in Zürich or the Automobile Club of Switzerland follow strict functional criteria – and yet exhibit a variety of design solutions and exciting, dynamic compositions. This book presents selected posters by Müller-Brockmann and places them in the context of their own time while also examining the validity of his solutions from today’s point of view.
With an essay by Catherine de Smet.
Edited by Museum of Design Zürich
Lars Müller Publishers
CHF 35, available in our museum shop