100 Years of Swiss Graphic Design


A new, comprehensive reference work on Swiss graphic design
A must-have for all who are interested in typography, photo-graphics, poster design, and book design

100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Zürich studio NORM, presents the diversity of contemporary visual design while also tracing the fi ne lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland reflects both international trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions.
With Essays by the editors and Christoph Bignens, Hans-Rudolf Bosshard, Jürgen Döring, Meret Ernst, Ulrike Felsing, Roland Früh, Ariel Herbez, Richard Hollis, Martin Jaeggi, Andres Janser, Roxane Jubert, Urs Lehni, Claude Lichtenstein, Kerry William Purcell, François Rappo, Carol Ribi, Jörg Stürzebecher and Ruedi Widmer.

Edited by Museum of Design Zurich
Christian Brändle, Karin Gimmi, Barbara Junod, Christina Reble and Bettina Richter
Design: NORM
Lars Müller Publishers
CHF 65, available in our museum shop

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