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Due to its social effectiveness, the poster has always been an ideal medium to direct appeals of global explosiveness and an ethical dimension towards the public. The exhibition in the Plakatraum presents international posters created since 1980 which remind us to assume responsibility for humanity and for our planet. Whereas the non-commissioned artists' poster is committed to enlightenment, posters from human rights, environmental protection and aid organizations aim directly to change the actions of individuals. However, in recent years businesses have also discovered social and ecological commitment as a marketing tool to cultivate their image. The various visual strategies and the rhetorical communication of social messages in the poster are highlighted in the exhibition. The posters are just as varied in their content and formal design as the motivations and intentions of those commissioning them. Publication: Help!, "Poster Collection" 20, Museum für Gestaltung Zürich (Ed.), G/E, Lars Müller Publishers |
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