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The J. R. Geigy A.G. chemical concern was the starting point for a great moment in the history of Swiss graphic art and advertising. "Research for tomorrow" – the former Basle-based company also lived up to this forward-looking slogan in its communication: its design was intended to increase sales of products "made in Switzerland". Symbolic imagery and striking typography had their places in the varied formal vocabulary just as much as learning from non-representational art. Those who worked at Geigy under the direction of Max Schmid included Roland Aeschlimann, Steff Geissbuhler, Karl Gerstner, and Nelly Rudin. Selected commissions also went to freelance designers such as George Giusti, Gottfried Honegger, Herbert Leupin, and Niklaus Stoecklin. The studios of the subsidiaries in the USA and Great Britain also significantly contributed to the international spread of Swiss graphic design. This exhibition is the first comprehensive show of this important Swiss contribution to the history of design. Designers represented in the exhibition Publication accompanying the exhibition Corporate Diversity – Swiss Graphic Design and Advertising by Geigy, 1940-1970 With texts by Karin Gimmi, Andres Janser, Barbara Junod, R. Roger Remington, and Yvonne Zimmermann, Museum für Gestaltung Zürich / Andres Janser, Barbara Junod (Eds.) 208 pages, 385 illustrations, Lars Müller Publishers, CHF 64 Program accompanying the exhibition Panel discussion: Good Design = Good Business? Design as a Factor in Advertising Thursday, 5 March 2009, 7.30 pm, in the Vortragssaal Jean Etienne Aebi, President of the Art Directors Club Schweiz, Zurich Ruedi Baur, designer, Head of the Design2context institute, ZHdK, Zurich and Paris Stefan Haas, Head of Marketing for Switzerland, SBB passenger and freight railway company, Bern Chair: Renate Menzi, curator Museum für Gestaltung Zürich In German Panel discussion: Swiss Style Forever? Swiss Graphic Design Today Tuesday, 5 May 2009, 7.30 pm, in the Halle Richard Hollis, design historian, London Manuel Krebs, graphic designer, Norm, Zurich Lars Müller, graphic designer and publisher, Baden Chair: Agnès Laube, Grafikerin, Zürich und Dozentin an der Hochschule Luzern In English Guided tours
Special tours on request (also in English): tel. +41 (0)43 446 67 10 or marilena.cipriano@zhdk.ch Press Clips NZZ 19.2.09 Werbewoche 18.2.09 Blick 4.2.09 Züritipp 29.1.09 Zürichsee-Zeitung 16.1.09 art-tv.ch |
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