Moving West – From the School of Applied Arts to the
Zurich University of the Arts

29 September 2007 to 10 February 2008
Gallery


EM2N: Projekt Toni-Areal, Zürcher Hochschule der Künste (ZHdK), Öffentliche Rampe als vertikaler Boulevard mit Zugang zur ZHdK, © EM2N

On 1 August the School of Art and Design Zurich (HGKZ) and the School of Music and Theater Zurich (HMT)amalgamated to become one of the largest art universities in Europe: Zürcher Hochschule der Künste (ZHdK) / Zurich University of the Arts. This historic moment is on the one hand the prompt to trace the history of the Kunstgewerbeschule / School of Applied Arts founded in 1878 and on the other to highlight the perspectives of the new art university. The development of the university has gone hand in hand with a constant move to the west: from the east wing of the Landesmuseum (from 1895) to Ausstellungsstrasse (from 1933) and in the near future to the Toni-Areal in Zurich's Westend. The exhibition concentrates on ideas, personalities and key study areas which always also reflect social trends. The innovative power of products, concepts and processes can be experienced just as much as present and future success stories. The exhibits range from a richly ornamented beer tankard from the 19th century to early industrial products and photographs to space installations, film works and interactive media. Among others, works can be seen by Augusto Giacometti, Willy Guhl, Otto Morach, Elsi Giauque and Josef Müller-Brockmann as well as Oliviero Toscani, Fredi M. Murer, Jul Keyser, Ralph Schraivogel, Cat Toung Nguyen, Electrosmog and Yves Netzhammer. Exhibition posters round off the exhibition showing the interaction in terms of content and creative work between the school and museum from the beginning up until the present.

The  most important designers and artists in the exhibition >>


Accompanying programme to the exhibition

Podium discussions

How to become a Superstar? Studying at Zurich University of the Arts
Tuesday, 4 December 2007, 20.00, Lecture hall
With Fabienne Hadorn, actress, musician, HMT graduate
Mathis Künzler, actor, Bern, HMT graduate
Tim Wielandt, Interaction Design student, ZHdK, Mister Schweiz 2007
Moderation: Corina Caduff, cultural studies scholar, ZHdK professor


Performances

Im Osten nichts Neues? / Nothing New in the East?
An encounter with Anton Chekhov
Tuesday, 30 October 2007, 20.00, Lecture hall

Students from the Department of Performing Arts and Film, ZHdK
With Elias Arens, Pascal Goffin, Barbara Heynen, Vicky Krieps, Victor Moser, Nanette Waidmann
Compilation and direction: Claudine Rajchman and Julia Stöter

Laughing Hole
Performance/Installation by La Ribot (Geneva)
Sunday, 3 February 2008, 12.00 to 17.00, Hall
A co-production of Theaterhaus Gessnerallee and Museum of Design Zurich – as part of
"I imagine...*", a project series by Theaterhaus Gessnerallee, Siemens Arts Program and the Institute for Critical Theory, ZHdK


Guided tours

October  2007

Tue, 02.10., 18.30 Cynthia Gavranic, Curator, Museum of Design Zurich
Sun, 07.10., 15.00 Cynthia Gavranic
Tue, 09.10., 18.30

Verena Formanek, Head of Collections, Museum of Design Zurich

Tue, 16.10., 18.30 Heike Pohl, Head of Communications ZHdK
Tue, 23.10., 18.30 Verena Formanek
Tue, 30.10., 18.30 Andres Janser, Curator Museum of Design

November 2007

Sun, 04.11., 15.00

Gabriela Dietrich, Scientific Assistant
Museum of Design Zurich, Design Collection

Tue, 06.11., 18.30 Cynthia Gavranic with Rilli Scanzi, Documentation ZHdK
Tue, 13.11., 18.30 Andres Janser
Tue, 20.11., 18.30 Claude Lichtenstein, writer and lecturer, Zurich
Tue, 27.11., 18.30 Heike Pohl

December 2007

Sun, 02.12., 15.00 Gabriela Dietrich
Tue, 04.12., 18.30 Heike Pohl
Tue, 11.12., 18.30 Claude Lichtenstein
Tue, 18.12., 18.30 Gabriela Dietrich

January 2008

Sun, 06.01., 15.00 Verena Formanek
Tue, 08.01., 18.30 Verena Formanek
Tue, 15.01., 18.30 Andres Janser
Tue, 22.01., 18.30 Cynthia Gavranic
Thu, 29.01., 18.30 Gabriela Dietrich

February  2008

Sun, 03.02., 15.00 Andres Janser
Tue, 05.02., 18.30 Verena Formanek

Special guided tours (also in English) as well as workshops for secondary and vocational school classes on request: Tel +41 (0)43 446 67 12 or christine.kessler@hgkz.ch


Publication on the foundation of Zurich University of the Arts:
ZHdK. Den Künsten eine Zukunft
Herausgegeben von Hans-Peter Schwarz
Gebunden in Schuber, 408 Seiten
ca. 750 farbige und sw Abbildungen
21 x 31,5 cm, ISBN 978-3-85881-200-1
CHF 128.– | € 83.–
ZHdK. A Future for the Arts
Edited by Hans-Peter Schwarz
Hardback in slipcase, 352 pages
approx. 730 colour and b/w illustrations
21 x 31,5 cm, ISBN 978-3-85881-709-9
CHF 118.00 | € 77.00 | £ 50.00 | $ 105.00



The  most important designers and artists in the exhibition

Otto Baumberger
Polly Bertram
Max Bill
Hannes Binder
Walter Binder
Hans Rudolf Bosshard
Dimitri Bruni
Florian Bühler
René Burri
Max Caflisch
Walter Crane
Jan Eisenlöffel
Elektrosmog
Marc Elsener
Hans Finsler
Remo Frei
Adrian Frutiger
René Gauch
Pierre Gauchat
Augusto Giacometti
Elsi Giauque
Christian Gubler
Willy Guhl
Jörg Hamburger
Vincent Hofmann
Gottfried Honegger
Max Huber
Gottschalk+ Ash Int’l
Christian Iten / Daniel Lüthi
Johannes Itten
Walter Käch
Christian Kägi / Christian Lehmann
Ernst Keller
Jul Keyser
Wilhelm Kienzle

Hans Knuchel
Martin Krebs
Tobias Kugler
Marc Lee
Serge Libiszewski
El Lissitzky
Hans-Rudolf Lutz
Fredi M. Murer
Herbert Matter
Otto Morach
Lars Müller
Josef Müller-Brockmann
Yves Netzhammer
Cat Tuong Nguyen
Norm
Siegfried Odermatt
Jules de Praetere
Alois Rasser
Stefan Sagmeister
David Schellhaas
Michael Schirner
Ralph Schraivogel
Joanna Skoczylas
Georg Staehelin
Stefan Stauffacher
Sophie Taeuber-Arp
Oliviero Toscani
Andrea Truttmann
Martin Vermeulen
Daniel Volkart
Wolfgang Weingart
Trix Wetter
Marc Widmer
Cornel Windlin
Martin Woodtli

 
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